As the Firefox Sr. Creative Lead, Digital Design, I supported the Firefox Marketing team for Firefox by leading all of the design initiatives and tasks related to the Firefox 57 Global Product Launch. A major rehaul of the product desktop page was strategized, initiated and designed by me to meet with the launch timeline. priority item task was to refresh and redesign the product download page. We applied the new design aesthetic I established for the product announcement page and I worked collaboratively with our video and product team to provide modern animations of the product in action. I also crafted a new meta data Firefox image to be linked throughout the website.