As the Creative Lead, Digital Design for Firefox, I was tasked to test out a bold messaging campaign that incorporated lifestyle photography for a target market of younger consumers. The target group were younger millennials that were tech savvy and make conscious choices when engaging with brands. The campaign was set to help reposition our brand. The media assets incorporated both static and motion-based creative.
- Client: Firefox
- Project Started: April 24, 2017
- Completed on: May 09, 2017
- Category: Branding + Identity, Design, Motion
- Live Preview: http://mozilla.org/en-US/firefox/new/?xv=itsyourweb